As many more people has their mobile device everywhere they go with internet in, marketers want them target them inside these little machines. According to 2012 trends, in mobile marketing are tons of money without utilizing, in this area of marketing are obstacles where neither biggest companies has no strategy to overcome.
Marketing on mobile devices is obviously not same as ads on computer.
Biggest probem is propably sizing: See below ad on PC with lot of space.
Mobile ad is shrunk for one sentence, which make an ad on such a small area annoying anyway.
Not only sizing, but whole problem with ads on mobile is also where we are using mobiles. According to Jean-Louis Gassée ,when we are working in front of a laptop , our attention is focused and our time is committed. We know where we are and what we’re doing. Not so with mobiles, we are on the way, surrounded by many people, activities and are fragmented. Even of these bad news, every business should have mobile-optimized website as a minimum.
Another question, problem, coming with ads on smartphones is whether to marketing by website or app. Advantage of app is, that customers has to downoald it into cellphone, where it stays on users eyece all the time, while website has to search again everytime. With question which type of ad use is still here a problem that nobody can say which, if Apple apps or Google search platform will be more desirable in future when current situation with these giants is still uncertain. Apple is all about mobile apps, and Google is all about mobile web and marketers still does not know where to target.